3. MAGENTA BOOK : GUIDANCE NOTES ON POLICY EVALUATION

Government’s Chief Social Researcher’s Office, 2003)

l     What is it?

l     Series of guidance notes to evaluation and analysis

l     Helps intelligent customers and intelligent providers to determine high quality work in the field

 

WHERE DID IT COME FROM?

l     From post 1997 demand for evidence based policy making and changing needs of analysis

l     From demand for high quality evaluation, appraisal, analysis and policy making.

 

WHEN DOES WE USE IT?

l     Throughout the Policy making process, from commissioning to eventual evaluation

 

HOW DOES IT WORK?

l     As user friendly guide for specialists and generalists, at the time of commissioning, undertaking and management of policy research and evaluation.

l     When technical details are necessary to expand on methodological procedures and arguments

l     Subject approach from the perspective of analysis, and avoids disputes from different schools of thoughts

 

PROVIDES GUIDANCE ON

l     How to refine a policy question to get useful answer

l     The main evaluation methods used to answer policy questions

l     The strengths and weaknesses of different methods of evaluation

l     The difficulties that arise using different methods of evaluation

l     The costs involved in using different methods of evaluation, benefits to be gained

l     Where to go to find out more detailed information about policy evaluation and analysis

 

COST ANALYSIS IN ECONOMIC EVALUATION

l     Cost-analysis

l     Cost-effectiveness

l     Cost-benefit analysis

l     Cost-Utility

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